Online Follow Up

Online Follow Up is repetative advertising that reminds your audience about your business. Online Follow Up is the key to effective marketing. In today’s world, we have long recognized the importance of repetition in marketing. Direct Mail Blitz makes online advertising for businesses easy to track and effective for driving action by retargeting with Google.

Retargeting is a typical form of Behavioral targeting because it targets people who visited a webpage. For example, after someone visited a particular product page, the person is later served a display ad on another site for the same product he or she viewed.

In advertising, repetition is used to keep a brand or product in the forefront of customers minds. Repetition builds brand familiarity.

A good ad campaign involves repetition so that the customer will associate the product or service with the company. People must see an advertisement at least eight to twelve times before they will be interested enough to consider buying the product or service advertised, according to the book Principles of Marketing by Philip Kotler and Gary Armstrong. This means that you must repeat an advertisement many times to get the attention of a potential customer.

Retargeting allows you to advertise to people who have previously visited your website by showing them relevant ads when they visit other sites or search on Google.