Call Tracking
Know exactly who called you as a result of your Direct Mail Blitz campaign with call tracking
Direct Mail Blitz call tracking has state-of-the-art features that normally cost hundreds or even thousands of dollars per month. The best part is that call tracking is automatically included in a Direct Mail Blitz campaign at no additional charge to you!
When you can choose to include call tracking, we assign you a unique local phone number or a unique toll free phone number. The unique call tracking phone number is used in your digital ads on Google, Facebook, and Instagram, and it is printed on your direct mail postcard.
When someone receives your mailer and dials the phone number on your mailer, the call is routed through the cloud where it is tracked, recorded and available for playback and download. This helps you track responses to your mailer, but more importantly gathers data about the caller.
Now, you can track the effectiveness of your direct mail campaign without human error! You are no longer relying on the receptionist or the sales rep to ask, “How did you hear about us?”. You’re getting accurate real time call tracking so you will know exactly how many calls came in as a result of your Direct Mail Blitz campaign.
You can identify exactly WHO called you as a result of your Direct Mail Blitz campaign including their demographic information. You can listen to the recordings of the phone calls and much more.
Some of the features of call tracking with Direct Mail Blitz are:
- Full demographic data on each caller including:
- Full name
- Address
- Phone number of the caller
- Device type (business, residential, etc)
- Line type (mobile, landline, VOIP, etc)
- Gender
- Age
- Date and time of the call
- How long the call lasted
- Visually stunning display isolating each caller with a pin on Google Maps
- Know exactly how many calls came in as a result of your direct mail campaign in real time
- Know if calls were missed and call them back using the phone number they called from
- Download reports on all calls and caller demographics
- Secure client access to incoming calls and the recordings of those calls
With Call Tracking, you can access live recordings of every call you’ve received as a result of your direct mail campaign. Sales representatives can use the call recordings to refresh their memory about what took place on the call. Call recordings are also a valuable tool for quality assurance and training. Companies often use the call recordings to identify customer service gaps and issues. They often use the call recordings to improve the user experience and for employee training to improve customer service skills.
You’ll have everything you need to further market to callers because they are people who are already interested in your business. Callers will often reveal what is most important to them when you listen carefully to the recorded call. Then, you can follow up with callers by sending them more information about the things that are important to them.
You may opt out of Call Tracking if you do not want to utilize this feature. You can also choose to use your existing business phone number, but in this case phone calls will not be tracked, and they will not be recorded, therefore caller demographic data will not be available to you.
Why is Tracking Calls important?
- Listen to how your sales representatives and receptionists are handling the calls coming in from your direct mail
- Use for Quality Assurance purposes
- Quantify the results of your direct mail campaign by seeing exactly how many calls came in
- Use recorded calls to improve the user experience on your website
- Know how many calls were missed and call them back using the callers’ phone number
- Sales representatives can use the call recordings to help them remember what was discussed and to improve their pitch
- Download the calls and use them for training purposes
Do you want to hear how your staff is handling incoming phone calls? Do you want to know exactly who called your business, even if they did not give you their name and number? Join hundreds of smart Philadelphia businesses who are seeing better results with Direct Mail Blitz. Start your Direct Mail Blitz campaign today!
For more on how we help you track Direct Mail Blitz campaign data, check out our Social Follow Up and Online Follow Up pages.
Do you want to hear how your staff is handling incoming phone calls? Do you want to know exactly who called your business, even if they did not give you their name and number? Join hundreds of smart Philadelphia businesses who are seeing better results with Direct Mail Blitz. Start your Direct Mail Blitz campaign today!
For more on how we help you track Direct Mail Blitz campaign data, check out our Social Follow Up and Online Follow Up pages.
Learn More about Direct Mail Blitz Technologies
Mail Tracking
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Mail Tracking
Social Match
Online Follow-Up
Informed Delivery
Social Follow-Up
