Predict and confirm direct mail delivery while enriching with technology
Can you tie your direct mail back to revenue? Does that question make you break out in a cold sweat?
Direct mail is a powerful marketing tool for reaching consumers and businesses, especially in combination with other media channels. Businesses across the globe have spared no effort trying to connect their direct mail marketing with revenue to prove a positive return on investment. Attributing return on investment has been an impossible task in the past because mail tracking didn’t exist. There has never been a way to track direct mail. In the past, businesses have relied on receptionists and sales representatives to ask the prospect “How did you hear about us?” or they’ve waited for the prospect to mention “I received a letter with this offer…”. These methods no longer work today.
Now you can predict and confirm when your direct mail reaches mailboxes – just like a package. Direct Mail Blitz Mail Tracking seamlessly tracks your direct mail delivery while simultaneously enhancing it with technology. With our direct connection to USPS, you’ll know the date when you mail is projected to arrive and exactly when it was delivered — right down to a single piece of mail. Never again wonder if your mailer even got there or if your campaign is actually working. Mail Tracking enables you to see the exact delivery date of each individual piece of mail. Search by name, address, or zip code to find the exact date when your mail was delivered to an individual mailbox.
Measuring and tracking mail program effectiveness
If you haven’t put a measurement plan for your direct mail program into place, you’re not alone. Historically businesses have struggled to show the impact their marketing programs have on the bottom line. Not anymore! Now you can track your direct mail just like you track a package. You have full visibility to know when your mail is projected to reach mailboxes and confirmation for when your mail has been delivered.
Studies show that 92% of people are influenced to make purchasing decisions by direct mail as opposed to only 78% being influenced by email. Today, direct mail and email work much better together. Mail Tracking removes the guess work from the mail process and enables you to trigger other marketing channels based on when your mail is delivered. For instance, you can schedule email marketing to begin when the mailing is delivered to keep the campaigns momentum going. It will increase awareness of your company and boost interest in your promotion, gently guiding prospective customers through your sales funnel.
At Direct Mail Blitz, we’ve carefully considered our clients’ needs when designing an intuitive and easy to use Mail Tracking dashboard. Whether you want a bird’s eye overview of where your mail is right this minute or you need to confirm that a specific piece of mail has in fact been delivered, the Mail Tracking dashboard will show you the results in real time, as they are happening.
How mail tracking works
For delivery tracking, Direct Mail Blitz leverages the USPS Intelligent Mail Barcode (IMb) service. Starting in 2013, the USPS requires mailers to print the Intelligent Mail Barcode on mail pieces to qualify for automation postage prices, that is any mail going out for less than the cost of a first class stamp.
Our software assigns a unique Intelligent Mail Barcode (IMb) to every contact in your mailing list and every piece of mail we process. Then, an Intelligent Mail Barcode (IMb) is printed on every piece of mail when it’s being addressed.
Our software assigns a unique barcode to every contact and every piece of mail we process. Then, an Intelligent Mail Barcode is printed on every piece of mail when it’s being addressed.
The USPS sends us all the raw data that was created by the barcode for each mail piece.
We analyze the raw data to determine the estimated and the actual delivery dates for each piece of mail.
Results are tracked and viewable in real time through the Mail Tracking dashboard making it easy to see attribution and determine return on investment.
When your direct mail enters the United States Postal Service mail stream, the IMb barcodes are scanned as they move through the high speed postal equipment so we can start tracking actual delivery dates immediately. For example, you can see how many pieces have been sent and the current status of each piece of mail.
You will have access to a Mail Tracking dashboard specifically for your direct mail campaign where you can login and see these results in real time:
- When your mail is projected to be in mailboxes
- When your mail is confirmed to be delivered to mailboxes
- What percent of your mail has been delivered
You’ll be able to toggle between a Google map with pins where your mail was delivered and a bar graph showing delivery projections and actual delivery dates.
8 reasons why Mail Tracking should matter to you
- Predictability to know when your mail is projected to reach mailboxes
- Delivery confirmation down to a single piece of mail with our drill down Mail Tracking dashboard
- Trust that what you paid for is actually being delivered
- Know what percent of your mail has arrived at its destination, and when the remaining percentage will reach mailboxes
- Prepare in advance for increased incoming calls and new leads into your business by knowing exactly when your mail will reach mailboxes
- Unlimited USPS delivery tracking no matter how large or small your mailing is
- Knowing when the mail is delivered allows you to schedule follow-up activities like email marketing, group SMS and phone calls to coincide with mail delivery
- Reporting synced with Google Maps
See a Mail Tracking dashboard for yourself by signing up for free and scheduling a short demo. You’ll be able to see how the Mail Tracking dashboard works without making a commitment.
Join hundreds of smart Philadelphia businesses who are seeing better results with Direct Mail Blitz. Start your own Direct Mail Blitz campaign today!
See how the Mail Tracking dashboard works without making a commitment. Click the button below to schedule a free 15 minute demo. Join hundreds of smart Philadelphia businesses who are seeing better results with Direct Mail Blitz. Start your Direct Mail Blitz campaign today!