What is Digitally Enhanced Direct Mail?

Enhanced Direct Mail Marketing combines direct mail with the power of Google and the reach of social media
to enhance results and increase your return on investment by an average of 23% - 43%!

Direct Mail + Google + Social Media

Welcome to Direct Mail Blitz Enhanced Direct Mail Marketing

It’s important to understand how “enhanced” direct mail works. This unique method takes traditional direct mail and enhances it with digital tracking and follow-up through social media, call tracking and Google display ads. We also accumulate similar demographical contacts that may not currently be on your list, and make them available for purchase.

Instead of using traditional direct mail and just waiting and hoping that it is received and the recipient acts on your call to action, we vigorously track each piece to see when they are received, find the recipient on social media, and match people with similar demographics on social media to grow your list. Then we link Google ads for an added effect.

With one mailing, your recipients can get as many as 12 “touches.” So their response rate goes way up. 

This way, you can not only track the effectiveness of your campaign with your current list, but grow your list with people who are a good fit for your sales campaign.

We have run countless, successful campaigns for non-profits and for-profit companies that not only result in donations and conversions over expected rates, but give our clients the opportunity to grow their mailing lists by purchasing additional names  through our matching methods.

HOW IT WORKS

Direct Mail Blitz Enhanced Direct Mail service, combines direct mail with the power of Google and the reach of social media to enhance results and increase ROI by an average of

23-46%

The Components of Enhanced Direct Mail Marketing

Mail Tracking

  • Know when your mail is projected to reach mailboxes.
  • Delivery confirmation down to the per piece level.
  • Know the percent of mail that has arrived and the percent left to be delivered.
  • Be prepared for new calls & online leads.
  • Reporting that is synced with Google Maps.

Social Match

  • Your mailing list is matched with Facebook and Instagram user profiles.
  • We deliver your campaign ads to them before, during, and after your mailing.
  • Studies show that people are more inclined to take action when they’ve seen your message on social media before receiving your mailer.
  • Even before someone visits your website or receives your mailer, your campaign ads appear on their Facebook and Instagram newsfeeds.

Informed Delivery®

  • Informed Delivery® is a free USPS program that emails you every morning with preview images of all the mail you will receive in your mailbox that day.
  • Increase your impressions by adding a full color clickable ad to your grayscale email preview.
  • Get traffic to your website before the individual even gets home to see your mailer.

Call Tracking

  • Know how many calls you got as a direct result of your campaign.
  • Track the effectiveness of your campaign accurately, without human error.
  • Access recordings of every call you receive as a result of your campaign
  • Recorded calls can be used for quality assurance and training.

Online Follow Up

  • 80% of sales are made between the 8th and 12th contact. Repetition is essential for effective marketing!
  • 90% of interested people will visit your website before contacting you. We tag them when they arrive.
  • 96% of interested people will leave your website without taking action.
  • Now, after someone visits your website, your ads follow them across the internet as they go to other websites.
  • Have you ever looked at shoes on Zappos, then go to another website where you see the same shoes in a Zappos ad? That is what this is!

Social Media Follow Up

  • 70% of people access social media daily. 50% spend 3-4 hours of every day on Facebook & Instagram alone!
  • Website visitors are tagged when they visit your site. Your ads appear when they scroll through their Facebook and Instagram newsfeeds.
  • Your ads reach prospects with multiple impressions.
  • The ads are shared with their friends and followers extending your reach even further.

LEAD Match

  • Identify all the visitors to your website, even if they were not on your mailing list.
  • Find out who went to your website as a result of your mailer and what actions they took.
  • Pinpoint unique visitors who went to your website, that were not on your mailing list, and what actions they took.
  • Never guess again how effective your direct mail campaign was

Are you ready to grow your business using direct mail combined with the power of Google and the reach of Social Media?

See it Live in Action!