Online Follow Up
Online Follow Up is retargeting with Google. Repetition is the key to effective marketing.
Online Follow up works. Numerous studies show 80% of all sales are made between the 8th and 12th interaction with your business.
Online Follow Up is repetative advertising that reminds your audience about your business. Online Follow Up is the key to effective marketing. In today’s world, we have long recognized the importance of repetition in marketing. Direct Mail Blitz makes online advertising for businesses easy to track and effective for driving action by retargeting with Google.
Retargeting is a typical form of Behavioral targeting because it targets people who visited a webpage. For example, after someone visited a particular product page, the person is later served a display ad on another site for the same product he or she viewed.
In advertising, repetition is used to keep a brand or product in the forefront of customers minds. Repetition builds brand familiarity.
A good ad campaign involves repetition so that the customer will associate the product or service with the company. People must see an advertisement at least eight to twelve times before they will be interested enough to consider buying the product or service advertised, according to the book Principles of Marketing by Philip Kotler and Gary Armstrong. This means that you must repeat an advertisement many times to get the attention of a potential customer.
Retargeting allows you to advertise to people who have previously visited your website by showing them relevant ads when they visit other sites or search on Google.
How does repetition work in retargeting with Google
A consensus amongst advertisers holds that you must expose a potential customer to an advertisement campaign several times before they become aware and start to form an opinion about your product or service. Depending on the specific advertisement, the number of times a potential customer needs exposure to an advertisement may vary. Repetition can establish familiarity and credibility with the advertisement. This will create top-of-the-mind awareness (TOMA). If you think about a specific brand when you think of a specific product such as a breakfast cereal or a car, advertisers call this phenomenon TOMA — top of mind awareness. This is how you remain first in a buyer’s mind. When a current customer or potential buyer has a need, you need to be the first one they think of and then the first supplier they call to provide the product or service that will satisfy that need. This awareness is the result of repetitive advertising.
Top of mind awareness from business online advertising builds familiarity which becomes credibility over time
Before you can get customers to commit to a product or service, you must convince them of the credibility of the product or service. By repeating an ad campaign several times, the advertiser creates a sense of familiarity that in the long run can turn into credibility. If the customer then makes the decision to purchase the product or service and he is satisfied, the repetition can further reinforce the credibility.
See how the Mail Tracking dashboard works without making a commitment. Click the button below to schedule a free 15 minute demo. Join hundreds of smart Philadelphia businesses who are seeing better results with Direct Mail Blitz. Start your Direct Mail Blitz campaign today!
For more information about how Direct Mail Blitz campaign data is tracked, explore Informed Delivery and Online Follow Up.
See how the Mail Tracking dashboard works without making a commitment. Click the button below to schedule a free 15 minute demo. Join hundreds of smart Philadelphia businesses who are seeing better results with Direct Mail Blitz. Start your Direct Mail Blitz campaign today!
For more information about how Direct Mail Blitz campaign data is tracked, explore Informed Delivery and Online Follow Up.