Social Follow Up capitalizes on the amazing potential of social media. Social media has grown into one of the biggest marketing machines in the world over the last several years. According to Statista, Facebook had over 7 billion users in 2020, more than double its users as of 2012. Sprout reports that Instagram, one of Facebook’s most popular offshoots, has around 1 billion including 37% of all adults in the US. 70% of people access social media daily. 43% of people visit multiple times per day, spending 3-4 hours per day on Facebook & Instagram alone! Mobile access is also more relevant than ever, with 84% of social media users accessing it via their mobile phones.