Social Match
Social Match makes it easy to reach your customers and prospects where they are on Facebook and Instagram
Social Match makes reaching your customers on Facebook and Instagram targeted and effective
Social Match helps to familiarize your target audience with your brand even before they receive your direct mail. We match your mailing list to Facebook and Instagram profiles. Then we send your ad to those people directly and they see it in their newsfeed. It generates thousands of additional impressions, even without the need for them to visit your website first. Social Match helps you maximize your mailing list using direct mail combined with digital marketing technology.
Direct Mail Blitz’s digital marketing tools help you reach your customers where they are on social media.
Direct Mail Blitz identifies your target market on Facebook and Instagram using direct digital marketing techniques. Then we match your direct mail list with their Facebook profiles and Instagram profiles. We deliver your Facebook ads and Instagram ads to them in advance — before your mailer is even delivered to their mailbox. They start seeing your Facebook ad on their Facebook news feed and they see your Instagram ad on their Instagram news feed — before they even go to your website.
Your target market will not only receive your direct mail, but they will also see the SAME message on Facebook news feed and Instagram news feed.
80 percent of sales are made between the 8th and 12th contact — but you can shorten the sales cycle with direct digital marketing tools from Direct Mail Blitz.
According to the National Sales Executive Association (NSEA), 80 percent of sales are made between the 8th and 12th contact with a prospect. That means only 20 percent of sales conversions occur in the first through fourth contacts. Breaking that down, it means you have about a 20 percent chance of someone buying your product or service during the first, second, third and fourth times they consider purchasing from you, unless you’re utilizing our direct digital marketing technology.
Unless you work in a retail store, it is most likely a lot more than 8 contacts, and if your sale is large and complex, it could even be a lot more than 12 contacts, too. Marketing works because of the repetition of seeing the same message from your company over, and over, and over again. Social Match allows you to reach interested prospects at yet another activation point.
Too many salespeople give up after the first contact or if they do not receive an immediate response from the prospect. According to the NSEA research, trying to complete a sale within the first few discussions is a shortsighted and undisciplined approach. A good salesperson will not take “no” for an answer until the prospect actually says “no.”
Unfortunately, only 10 percent of salespeople make more than three contacts with a prospect. Yet, the 80 percent success rate is very attainable with more contacts – 8 to 12 contacts to be exact. That’s where our direct digital marketing technology, Social Match shines by creating another contact with you prospect.
With direct mail, it’s not as evident, but with social media, sharing is a given by the very nature of how it is used. When your prospect sees your Facebook ad or your Instagram ad and becomes interested, they share the post with your Facebook ad with their friends. Their friends share your Facebook ad with their friends, and your single Facebook ad has the potential to reach exponential levels of exposure and awareness.
How does the Direct Mail Blitz digital marketing strategies for Social Match work with Facebook ads and Instagram ads?
Social Match is the first technology deployed in the Direct Mail Blitz Tech Stack. Social Match is a 14 day program that begins 5 days before your direct mail is predicted to hit mailboxes.
Social Match allows you to reach interested prospects in advance, before your direct mail is delivered to their mailbox, and before they visit your website.
On average, we can match 40-60% of a direct mail list to Facebook and Instagram user accounts—including B2B (Business to Business)! All made possible using direct digital marketing.
For 14 full days, we will be delivering Facebook ads and Instagram ads matching your postcard to your target audience on their Facebook news feed and Instagram news feed. When they receive your direct mail in their mailbox, they will remember the Facebook ad and Instagram ad they saw which provides yet another contact point for your company in the quest for 8-12 contacts with a prospect. Direct digital marketing works very well.
What does Direct Mail Blitz’s Social Match look like?
Marketing works because of the repetition of seeing the same message from your company over, and over, and over again. Thus, your postcard and your Facebook ad will look the same. And your postcard and your Instagram ad will look the same. This builds familiarity with your business, your products, and your services in the minds of your prospects.
Your Facebook ad and Instagram ad will look like your postcard. Social Match offers repetition like never before and that builds awareness with your prospects and customers. The more times people see your Facebook ad post, your Instagram ad post and your direct mail, the greater awareness they will have of your company, your products, and your services.
Greater brand awareness using Social Match from Direct Mail Blitz with Facebook ads and Instagram ads means higher ROI for your business.
Brand awareness is important because it is the very first step in the marketing funnel, and a crucial foundation to acquire customers and begin to make sales. Brand awareness refers to people’s ability to recall and recognize your business.
Brand awareness helps keep your brand top-of-mind with your audience. If people know your brand, they can become familiar and comfortable with it. Then, when faced with a decision to buy from you or your competitor, they are more likely to buy from you.
Brand awareness also helps you to achieve a range of business objectives and goals. It can expand your audience, increase website traffic, build brand affinity, and cultivate leads.
It’s no surprise that brand awareness lies at the top of the marketing funnel. Brand awareness campaigns, like Social Match, cast a wide net through direct digital marketing. They let many people know about what you have to offer, and nurture those who are most interested in it.
There are many benefits to improving brand awareness and investing in awareness strategies, like Social Match, to boost your business and diversify your direct digital marketing.
Brand awareness is often the first step to driving performance-marketing goals, such as leads and sales. Make people more aware of your brand — especially by targeting relevant, high-quality audiences — and you increase your chances of generating conversions and dominating your market. Increase your market share and sales with awareness generating activities like Social Match direct digital marketing. Here’s an example to illustrate how brand awareness affects sales.
For its 50th anniversary collections, the infamous fashion brand Ralph Lauren wanted to build awareness among global millennial audiences. Using social media, they launched video Facebook ads and Instagram Stories that showcased their products.
Not only did Ralph Lauren drive brand awareness in markets across the world, but they also increased online sales by 18% and saw a 7-fold return on ad spend. They sold 7 times more than the amount they spent on Facebook and Instagram ads.
Social Match from Direct Mail Blitz harnesses the power of brand awareness with digital marketing tools for social media advertising.
Now you understand why you need to invest in brand awareness. Brand awareness is at the foundation of your target audience’s understanding of your value and the starting point for your company’s growth.
Whether you’re looking to promote new products or tap into new audiences, it’s crucial to know that brand awareness is not just about generating increased traffic and engagement with direct digital marketing. Brand awareness has the power to drive sales, fuel new business opportunities, and unearth audience insights that can transform your business for the better.
Are you trying to reach more potential customers? Have you been looking for a way to combine direct mail with digital advertising on Facebook, Instagram, and Google? Join thousands of smart Philadelphia and Main Line businesses that are seeing better results with Direct Mail Blitz. Start your own Direct Mail Blitz campaign today!
For more on how Direct Mail Blitz campaigns work to get more customers and higher response rates, check out our Online Follow Up and Social Follow Up pages.
Are you trying to reach more potential customers? Have you been looking for a way to combine direct mail with digital advertising on Facebook, Instagram, and Google? Join thousands of smart Philadelphia and Main Line businesses that are seeing better results with Direct Mail Blitz. Start your own Direct Mail Blitz campaign today!
For more on how Direct Mail Blitz campaigns work to get more customers and higher response rates, check out our Online Follow Up and Social Follow Up pages.
Learn More About Direct Mail Blitz Technologies
Mail Tracking
Online Follow-Up
Informed Delivery
Social Follow-Up
Call Tracking
LEAD Match
Mail Tracking
Social Match
Online Follow-Up
Informed Delivery
Social Follow-Up
