USPS Informed Delivery
USPS Informed Delivery guarantees your ad reaches their inbox every time
USPS Informed Delivery lets you generate incredible traction for your Direct Mail Blitz campaign
USPS Informed Delivery provides a new way to reach your customers with a digital preview of their daily household mail.
At 6am every single day, USPS Informed Delivery program subscribers receive an email with a grayscale preview of their incoming mail that day. Direct Mail Blitz automatically inserts your full color clickable ad that appears just below the grayscale scan of your piece of mail.
As of May 2021, the United States Post Office reported that 42.2 million households subscribe to the Post Office’s Informed Delivery system. It is growing rapidly by about 1 million new subscribers per month, and it has a 48% year over year growth rate. This is a free service of the Post Office so please click this link to sign up if you haven’t already.
In the Tristate Area (Southeastern Pennsylvania, South Jersey and Delaware) approximately 1.84 million people are subscribed to USPS Informed Delivery.
Here’s why you should care:
- Informed Delivery emails have a 70% open rate on average. As of May 2021, the average email open rate across all industries is only 18%. Direct Mail Blitz Informed Delivery ads outperform the average email campaign by 390%.
- Informed Delivery’s full color clickable ads have a 7% click-through rate. The average click-through rate across all industries is only 2.6%. Direct Mail Blitz Informed Delivery ads perform 270% better than the average email ad.
- Users of the USPS Informed Delivery feature are highly engaged. 68% open their USPS Informed Delivery email in the morning followed by 28% in the afternoon and 4% in the evening.
Those numbers CRUSH traditional email results. Even if only 20% of your list subscribes to USPS Informed Delivery, you’re likely to get more click-throughs than you would through a standalone email campaign to a 400% larger audience.
And it is automatic… all part of Direct Mail Blitz!
- Integrates physical mail with online marketing
- Creates multiple impressions and interactivity for your customers
- Drives customer response
- Builds product and brand awareness
- Enhances the product and service experience
- USPS Informed Delivery emails create an opportunity for businesses to build anticipation by adding a digital component to their direct mail campaigns
So, make sure you are taking advantage of USPS Informed Delivery. Click this link to sign up.
A Smart Splash of Color in a Sea of Gray, Direct Mail with Informed Delivery by USPS
USPS Informed Delivery offers businesses the opportunity to engage potential customers through an integrated direct mail and email marketing campaign. Direct Mail Blitz makes it automatic because it is fully integrated with USPS Informed Delivery.
USPS Informed Delivery generates a grayscale preview of the mail you will receive in your mailbox that day. Direct Mail Blitz places your full color ad right below the grayscale preview at the top of the email injecting a much needed burst of color which calls attention to your ad. A splash of color in a sea of gray is exactly what gets your ad noticed! Your ad is clickable taking users to your website or landing page. This is an easy way to draw attention to your campaign while also increasing traffic to your website. You could even get a response to your mailer before the recipient even gets home to checks their mailbox!
Important facts about Direct Mail Informed Delivery by USPS:
- Approximately 42.2 million people are signed up with USPS Informed Delivery
- Sign-ups increase by about 1 million people per month
- USPS Informed Delivery subscribers increase by 48% year over year
- 86% of users open their USPS Informed Delivery emails every single day
- 7% of users click the full color ad in their daily email
USPS Informed Delivery Subscribers by Region
| Â Atlantic Region of the US | Â 8,144,730Â |
| Â Western Pennsylvania | Â 185,715 |
| Â Central Pennsylvania | Â 223,071 |
| Â Philadelphia Metro | Â 228,643 |
| Â South Jersey | Â 250,633 |
| Â Northern New Jersey | Â 279,463 |
Trying to reach more prospects and customers? Looking for a way to combine direct mail with digital advertising on Google, Facebook, and Instagram?
Join thousands of smart businesses who are seeing for themselves how Direct Mail Blitz drives better results. Start your own Direct Mail Blitz campaign today!
For more on how we help you track Direct Mail Blitz campaign data, check out our Social Follow Up and Mail Tracking pages.
Trying to reach more prospects and customers? Looking for a way to combine direct mail with digital advertising on Google, Facebook, and Instagram?
Join thousands of smart businesses who are seeing for themselves how Direct Mail Blitz drives better results. Start your own Direct Mail Blitz campaign today!
For more on how we help you track Direct Mail Blitz campaign data, check out our Social Follow Up and Mail Tracking pages.
Learn More About Direct Mail Blitz Technologies
Mail Tracking
Social Match
Online Follow-Up
Social Follow-Up
Call Tracking
LEAD Match
Mail Tracking
Social Match
Online Follow-Up
Informed Delivery
Social Follow-Up
