Ever wonder who’s browsing your website? Lead Match is the part of Direct Mail Blitz that lets you keep track of who’s visiting your website and what pages they’re looking at, and much more
Track web success and find new clients with Lead Match, part of Direct Mail Blitz.
If you’ve put time, energy, and dedication into creating an attractive website, you will want to know if it’s a success. Lead Match is the answer to that age-old question: Who’s visiting my website? Now you can truly know who is visiting and what they’re looking at!
Lead Match is the part of Direct Mail Blitz that helps you generate new leads by identifying who is visiting your website
It is important for a business to generate leads. Without leads, or the influx of new business, most businesses will lack the sales and customer base needed to grow. Without growth, most businesses won’t last very long.
A business can’t rely on intuition. It needs developed strategies for the types of customers they’re trying to attract. All businesses rely on lead generation to attract new customers.
Without a lead generation strategy, a company will be unsure as to what kind of people it should be targeting – and without this clearly identified, most companies will have trouble generating leads. One strategy that’s worked for nearly every company in business today is direct mail. Sending direct mail to prospects softens them up, so when you contact them by email or phone, they recognize your name and are familiar with your company making them more likely have a favorable reaction to your outreach.
Lead generation is important to maintain your current success and most especially for business growth. Without lead generation, your company will have a hard time attracting new customers and sales opportunities.
You may not realize it yet, but your website is already generating leads – you just don’t know who they are yet! That’s where Lead Match from Direct Mail Blitz comes in.
The process of getting in touch with people who might be interested in what you offer starts the moment someone visits your website, or hears about your product, or learns about your company through word-of-mouth.
Businesses need a constant influx of potential new customers to maintain success and Direct Mail Blitz delivers with Lead Match
Leads are so important that without them, your business most likely will not survive. New prospective customers are the life blood of any business, big or small. Without the revenue from these new customers, it will be difficult to keep the doors open in any competitive market – no matter how good your products or services may be.
Direct mail has worked very well for the vast majority of businesses today. Sending direct mail that introduces your company, or addresses what someone was looking at on your website, is the best way to begin the customer journey. This will move your prospect from the awareness stage to the interest stage or consideration stage. Helping your prospects move through the customer journey quickly is the key to successful lead generation today.
The truth is that there are many ways to generate leads but not all methods work equally well because companies differ in their offerings, their goals, and the kinds of prospects they are targeting. A win for you, may not be a win for me, and vice versa.
For example, if your product was created for people 50 years old and older, running an ad campaign targeting 18-25 year old’s is most likely to generate very few to no responses. That’s almost a guaranteed failure. I say almost because there are “unicorns” out there, but they are extremely rare, and they almost never occur.
Lead Match, part of Direct Mail Blitz, generates new business for your company
Lead generation is a process that builds visibility, credibility, trust, and interest from a specific group of people (potential leads). So, by focusing on lead generation, it can help drive traffic from high-quality prospects so they can become high-value customers.
Any company that requires customers in order to survive needs lead generation. Businesses which are completely reliant on customer revenue for their survival – like retailers, restaurants or service providers like jewelers, hospitals, plumbers, doctors, electricians, butchers, accountants, lawyers, etc. – are highly dependent on leads if they want to keep the doors open and stay afloat.
There’s never just one answer to what works best for every business because no two businesses are alike. However, some options for lead generation using direct mail include social media marketing (such as Facebook and Instagram advertising), email marketing and search engine optimization (SEO) campaigns.
Lead Generation through Lead Match, part of Direct Mail Blitz, does not mean selling
Lead Generation doesn’t have to mean selling straight away – there are many different elements that make up the lead generation process.
This includes ‘lead nurturing’ which involves following up with someone after they’ve contacted once, or ‘lead qualification’ which is the process of determining whether someone is a good fit for your business.
See a Mail Tracking dashboard for yourself by signing up for free and scheduling a short demo. You’ll be able to see how the Mail Tracking dashboard works without making a commitment.
Join hundreds of smart Philadelphia businesses who are seeing better results with Direct Mail Blitz. Start your own Direct Mail Blitz campaign today!
For more information about how Direct Mail Blitz campaign data is tracked, explore our Informed Delivery and Call Tracking pages.
See how the Mail Tracking dashboard works without making a commitment. Click the button below to schedule a free 15 minute demo. Join hundreds of smart Philadelphia businesses who are seeing better results with Direct Mail Blitz. Start your Direct Mail Blitz campaign today!
For more information about how Direct Mail Blitz campaign data is tracked, explore Informed Delivery and Call Tracking pages.